Comments on: Lessons in Simplicity, courtesy of the American Red Cross

By: Brandon101

Brandon101 — Sat, 16 Jan 2010 23:07:38 +0000

I know it can be frustrating when the negative seems to bubble up to the top. Maybe that's why I rarely ever turn on a television and choose to keep in touch with what's happening in the world through networks I have established online. Either way, we can always choose to celebrate the good things that are happening out there in the hopes of inspiring others. Thanks again Doug – have a great weekend as well!

By: douggranville

douggranville — Sat, 16 Jan 2010 22:58:16 +0000

I am right there with ya Brandon! Now, if I could overcome this frustration I am feeling about the Pat Robertson comment on Haiti…I been obsessing on it a little…oh well it will pass. Hope you have a great weekend!

By: Brandon101

Brandon101 — Sat, 16 Jan 2010 22:56:23 +0000

Thanks so much for the comment James – I really appreciate your support. I'm as guilty as anyone of trying to stay ahead of the curve, but I try to keep everything in perspective when planning for a client (or myself for that matter). Sometimes simplicity is the key to connecting with people, and I found the Red Cross campaign to be truly inspiring because of its ability to make a difference so quickly without any fancy programs or a flashy interface.

Lisa's post was excellent, and highlights an issue that I see as a major stumbling point for brands in the social space – the inability to be nimble and act quickly to take advantage of opportunities such as the one she described. This underscores the importance of the entire organization embracing 'social' so that natural opportunities to connect with people are realized for the benefit of all participants, regardless of whether or not they were planned out in advance. It also shines a light on the 'red tape' factor and how opportunities go by consistently due to the inability of companies to get approvals in a timely manner. Great food for thought in her post and the comments as well. Thanks for sharing her post here!

By: Brandon101

Brandon101 — Sat, 16 Jan 2010 22:28:09 +0000

Thanks Doug. I've been focusing a lot of my attention on the positive things I see and experience. I find it to be more productive as opposed to highlighting the things I see that aren't so wonderful. Here's to a positive 2010!

By: Brandon101

Brandon101 — Sat, 16 Jan 2010 18:07:38 +0000

By: douggranville

douggranville — Sat, 16 Jan 2010 17:58:16 +0000

By: Brandon101

Brandon101 — Sat, 16 Jan 2010 17:56:23 +0000

By: Brandon101

Brandon101 — Sat, 16 Jan 2010 17:28:09 +0000

By: James Ball

James Ball — Sat, 16 Jan 2010 02:24:34 +0000

See? This is exactly why I love the way you think Brandon. I think you've touched on two very important aspects often overlooked in marketing lately: Human Nature and Simplicity. I am quite guilty of trying to stay two steps ahead chasing emerging trends and other shiny things…and have neglected focus on simplicity and the things that make human beings tick. I appreciate your tactful reminder. I also appreciate the way you tied this to the situation in Haiti.

Lisa Barone wrote a great article the other day with a similar tone and message, highlighting what SHOULD have been a great marketing opportunity. Check it out: http://outspokenmedia.com/social-media/hanes-vi...

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Fri, 15 Jan 2010 23:19:01 +0000

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