Comments on: Shortcuts Don’t Pay Off In Community Building http://www.brandonsutton.com/shortcuts-dont-pay-off/ Digital Marketing & Social Media Strategy for Change Agents Thu, 02 Feb 2012 18:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brandon Sutton http://www.brandonsutton.com/shortcuts-dont-pay-off/comment-page-1/#comment-889 Brandon Sutton Sun, 20 Nov 2011 20:14:00 +0000 http://www.brandonsutton.com/?p=723#comment-889 Wow.  Just wow.  I can't decide if I should delete this as spam or leave it up for everyone to see.  Unbelievable. Wow.  Just wow. 

I can’t decide if I should delete this as spam or leave it up for everyone to see. 

Unbelievable.

]]> By: KingPopDesign http://www.brandonsutton.com/shortcuts-dont-pay-off/comment-page-1/#comment-888 KingPopDesign Sun, 20 Nov 2011 19:46:00 +0000 http://www.brandonsutton.com/?p=723#comment-888 Thank you guys for all of your hard work. As CEO I too spend countless hours on projects that don't make it to production. Look out for bigger head lines, Royal Flush Studios and the KingPopDesign family want seem so scamy in the years to come. The brand is real and the people involved are all passion creatives who work hard to release projects that change lives every day. Again thank you for you guys hard work. Thank you guys for all of your hard work. As CEO I too spend countless hours on projects that don’t make it to production. Look out for bigger head lines, Royal Flush Studios and the KingPopDesign family want seem so scamy in the years to come. The brand is real and the people involved are all passion creatives who work hard to release projects that change lives every day. Again thank you for you guys hard work.

]]> By: Brandon101 http://www.brandonsutton.com/shortcuts-dont-pay-off/comment-page-1/#comment-166 Brandon101 Thu, 15 Jul 2010 02:54:23 +0000 http://www.brandonsutton.com/?p=723#comment-166 Ok, the Design Built for Royalty bit was hilarious! Thanks for sharing that little tidbit. :)I know what you mean by the long-forgotten email lists, but I still definitely value email as a communication tool, and I tend to use email subscriptions to keep up with blogs I read and industry news - especially when things get really busy and it's hard to stay on top of all of the inbound content. I know that if something is in my main inbox, it WILL get read and/or acted upon within a reasonable time frame. I can't say the same for RSS, Twitter, or many other social tools - the fire hose effect comes into play. Basically, if I'm REALLY interested in something, I sign up for the emails so that I know I'll get the alerts. But as you said, I have managed my subscriptions pretty well. :)Thanks Tris - I appreciate the perspective! Ok, the Design Built for Royalty bit was hilarious! Thanks for sharing that little tidbit. :) I know what you mean by the long-forgotten email lists, but I still definitely value email as a communication tool, and I tend to use email subscriptions to keep up with blogs I read and industry news – especially when things get really busy and it's hard to stay on top of all of the inbound content. I know that if something is in my main inbox, it WILL get read and/or acted upon within a reasonable time frame. I can't say the same for RSS, Twitter, or many other social tools – the fire hose effect comes into play. Basically, if I'm REALLY interested in something, I sign up for the emails so that I know I'll get the alerts. But as you said, I have managed my subscriptions pretty well. :) Thanks Tris – I appreciate the perspective!

]]> By: Tris Coffin http://www.brandonsutton.com/shortcuts-dont-pay-off/comment-page-1/#comment-164 Tris Coffin Wed, 14 Jul 2010 23:35:33 +0000 http://www.brandonsutton.com/?p=723#comment-164 Their—amongst many— challenge ( @kingpopdesign ), if they'd adhered to double opt-in recipients would be difficult enough since the value of passive participation (eg. subscribing to email "newsletters" etc) borders on, if not defines, zero relevance these days. I find this is mostly due to the inundation of long forgotten mystery opt-ins for those who don't manage their subscriptions as well as you sound like you do, Brandon :) I know I often have to purge my always - growing list of once interesting but now irrelevant inbound email news and updates, newsletters and other sundry subscriptions.Frankly, I would rather—and actually do—find it easier to manage these relationships via more efficient means like social media touch points. This allows me easy management of context, frequency, private vs non-private, relevance, and any number methods of fine-tuning the management of my data consumption. [could i sound any more gay?]My favorite part of this KingPopDesign debacle is the enticing message from the "CEO" that goes a little something like this:"Our MissionIn search of the latest in design and fine art community? Look no further, King Popular Design has a list of designer and fine artist. We specialize in enhancing business and personal lives with great design. Do you need an updated look for your new or existing business marking materials or overall interior décor? Well King Popular Design is the company for you. Take a quick look at some of our designs both fine art and marketing material to get a feel for our firm’s wide range of design styles. If we’re what you need for success please contact us at <a href="mailto:admin@kingpopulardesign.com" rel="nofollow">admin@kingpopulardesign.com</a>Thank You,William Floyd Owner-Operator, King Popular DesignDesigns Built for Royalty ™ "I now understand that "cease and dissist" letter I received about my intended use of my new brand tagline, "Design Built for Royalty." I guess I didn't see the ™. Their—amongst many— challenge ( @kingpopdesign ), if they'd adhered to double opt-in recipients would be difficult enough since the value of passive participation (eg. subscribing to email "newsletters" etc) borders on, if not defines, zero relevance these days. I find this is mostly due to the inundation of long forgotten mystery opt-ins for those who don't manage their subscriptions as well as you sound like you do, Brandon :) I know I often have to purge my always – growing list of once interesting but now irrelevant inbound email news and updates, newsletters and other sundry subscriptions.Frankly, I would rather—and actually do—find it easier to manage these relationships via more efficient means like social media touch points. This allows me easy management of context, frequency, private vs non-private, relevance, and any number methods of fine-tuning the management of my data consumption. [could i sound any more gay?]My favorite part of this KingPopDesign debacle is the enticing message from the "CEO" that goes a little something like this:"Our MissionIn search of the latest in design and fine art community? Look no further, King Popular Design has a list of designer and fine artist. We specialize in enhancing business and personal lives with great design. Do you need an updated look for your new or existing business marking materials or overall interior décor? Well King Popular Design is the company for you. Take a quick look at some of our designs both fine art and marketing material to get a feel for our firm’s wide range of design styles. If we’re what you need for success please contact us at admin@kingpopulardesign.comThank You,William Floyd Owner-Operator, King Popular DesignDesigns Built for Royalty ™ "I now understand that "cease and dissist" letter I received about my intended use of my new brand tagline, "Design Built for Royalty." I guess I didn't see the ™.

]]> By: Brandon101 http://www.brandonsutton.com/shortcuts-dont-pay-off/comment-page-1/#comment-163 Brandon101 Wed, 14 Jul 2010 21:12:43 +0000 http://www.brandonsutton.com/?p=723#comment-163 Ryan, I feel for you man. You of all people know this issue inside and out. I'm always reticent to use any list services like that. So few of them are what they claim to be, and my own experience tells me that it's just not the best way to build a quality list. On the other hand, if there is a reputable service that offers to send a relevant message to a targeted list on your behalf to people that have signed up for such messages, that might be worth pursuing. Even then, there better be a real good offer to get them to convert. All too often, there is pressure to get immediate numbers, so the temptation is to just buy a list or some other shortcut. It just seems that the same money could be used to provide something valuable to those who sign up and genuinely want to be a part of your community. Otherwise, sheer numbers perpetuate the delusion that you're reaching more people. 'Reach' is worthless if nobody pays attention. I wish you luck with your situation. And also for getting off those Miami promoter lists. ;)Thanks Ryan! Ryan, I feel for you man. You of all people know this issue inside and out. I'm always reticent to use any list services like that. So few of them are what they claim to be, and my own experience tells me that it's just not the best way to build a quality list. On the other hand, if there is a reputable service that offers to send a relevant message to a targeted list on your behalf to people that have signed up for such messages, that might be worth pursuing. Even then, there better be a real good offer to get them to convert. All too often, there is pressure to get immediate numbers, so the temptation is to just buy a list or some other shortcut. It just seems that the same money could be used to provide something valuable to those who sign up and genuinely want to be a part of your community. Otherwise, sheer numbers perpetuate the delusion that you're reaching more people. 'Reach' is worthless if nobody pays attention. I wish you luck with your situation. And also for getting off those Miami promoter lists. ;) Thanks Ryan!

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