Comments on: Mobile Engagement http://www.brandonsutton.com/mobile-engagement/ Listen. Imagine. Connect. Inspire. Thu, 29 Jul 2010 03:11:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Tweets that mention Mobile Engagement | BrandonSutton.com – Embracing Community -- Topsy.com http://www.brandonsutton.com/mobile-engagement/comment-page-1/#comment-75 Tweets that mention Mobile Engagement | BrandonSutton.com – Embracing Community -- Topsy.com Tue, 26 Jan 2010 08:07:15 +0000 http://www.brandonsutton.com/?p=526#comment-75 [...] This post was mentioned on Twitter by Manisha M and Jimmy Gilmore, Brandon Sutton. Brandon Sutton said: What questions are you asking regarding mobile engagement? http://bit.ly/8JmDvY (new post) [...] [...] This post was mentioned on Twitter by Manisha M and Jimmy Gilmore, Brandon Sutton. Brandon Sutton said: What questions are you asking regarding mobile engagement? http://bit.ly/8JmDvY (new post) [...]

]]> By: Opinion@Large http://www.brandonsutton.com/mobile-engagement/comment-page-1/#comment-145 Opinion@Large Tue, 26 Jan 2010 04:56:31 +0000 http://www.brandonsutton.com/?p=526#comment-145 Agreed. Those brands that are just broadcasting are the ones who are losing ground in the social media race. I think it will become an adapt or suffer kind of environment as people engage increasingly more with brands through social media. Agreed. Those brands that are just broadcasting are the ones who are losing ground in the social media race. I think it will become an adapt or suffer kind of environment as people engage increasingly more with brands through social media.

]]> By: Brandon101 http://www.brandonsutton.com/mobile-engagement/comment-page-1/#comment-144 Brandon101 Tue, 26 Jan 2010 04:43:30 +0000 http://www.brandonsutton.com/?p=526#comment-144 Good observation on the overall theme - indeed all platforms should be integrated in an ideal scenario. Your point about all developments putting customers' needs first is well taken, but there are so many examples out there of brands that are just broadcasting with a seemingly deaf ear toward what will truly benefit the people they are shouting at that I thought it would be good to include this thought. It appears that many brands (and indeed many agencies) are preoccupied with tricking people into buying something with witty creative instead of working back from the point of need of the customer. <br><br>Regarding consistency, I believe this is where the field is wide open. Consistency should go beyond just the brand presence and communications and into CRM. Most organizations have disparate systems that don't connect together or transfer customer data from platform to platform, so opportunities to gain insights, reward customer behavior, or just acknowledge a brand advocate with a smile in brick-and-mortar locations are missed. Lots of potential here for brands that connect all the dots. <br><br>Thanks for the comment! Good observation on the overall theme – indeed all platforms should be integrated in an ideal scenario. Your point about all developments putting customers' needs first is well taken, but there are so many examples out there of brands that are just broadcasting with a seemingly deaf ear toward what will truly benefit the people they are shouting at that I thought it would be good to include this thought. It appears that many brands (and indeed many agencies) are preoccupied with tricking people into buying something with witty creative instead of working back from the point of need of the customer.

Regarding consistency, I believe this is where the field is wide open. Consistency should go beyond just the brand presence and communications and into CRM. Most organizations have disparate systems that don't connect together or transfer customer data from platform to platform, so opportunities to gain insights, reward customer behavior, or just acknowledge a brand advocate with a smile in brick-and-mortar locations are missed. Lots of potential here for brands that connect all the dots.

Thanks for the comment!

]]> By: Opinion@Large http://www.brandonsutton.com/mobile-engagement/comment-page-1/#comment-143 Opinion@Large Tue, 26 Jan 2010 03:19:34 +0000 http://www.brandonsutton.com/?p=526#comment-143 For me the takeaway from this article is about integrating your customers' experience with your brand across all platforms; site, external communities, and mobile. I think we can all accept that we need to make sure our developments in any (not just mobile) environment needs to put the customers' needs first. But it is also important to think about offering a consistent and easily consolidated presence. For me the takeaway from this article is about integrating your customers' experience with your brand across all platforms; site, external communities, and mobile. I think we can all accept that we need to make sure our developments in any (not just mobile) environment needs to put the customers' needs first. But it is also important to think about offering a consistent and easily consolidated presence.

]]> By: Opinion@Large http://www.brandonsutton.com/mobile-engagement/comment-page-1/#comment-73 Opinion@Large Mon, 25 Jan 2010 23:56:31 +0000 http://www.brandonsutton.com/?p=526#comment-73 Agreed. Those brands that are just broadcasting are the ones who are losing ground in the social media race. I think it will become an adapt or suffer kind of environment as people engage increasingly more with brands through social media. Agreed. Those brands that are just broadcasting are the ones who are losing ground in the social media race. I think it will become an adapt or suffer kind of environment as people engage increasingly more with brands through social media.

]]> By: Brandon101 http://www.brandonsutton.com/mobile-engagement/comment-page-1/#comment-72 Brandon101 Mon, 25 Jan 2010 23:43:30 +0000 http://www.brandonsutton.com/?p=526#comment-72 Good observation on the overall theme - indeed all platforms should be integrated in an ideal scenario. Your point about all developments putting customers' needs first is well taken, but there are so many examples out there of brands that are just broadcasting with a seemingly deaf ear toward what will truly benefit the people they are shouting at that I thought it would be good to include this thought. It appears that many brands (and indeed many agencies) are preoccupied with tricking people into buying something with witty creative instead of working back from the point of need of the customer. <br><br>Regarding consistency, I believe this is where the field is wide open. Consistency should go beyond just the brand presence and communications and into CRM. Most organizations have disparate systems that don't connect together or transfer customer data from platform to platform, so opportunities to gain insights, reward customer behavior, or just acknowledge a brand advocate with a smile in brick-and-mortar locations are missed. Lots of potential here for brands that connect all the dots. <br><br>Thanks for the comment! Good observation on the overall theme – indeed all platforms should be integrated in an ideal scenario. Your point about all developments putting customers' needs first is well taken, but there are so many examples out there of brands that are just broadcasting with a seemingly deaf ear toward what will truly benefit the people they are shouting at that I thought it would be good to include this thought. It appears that many brands (and indeed many agencies) are preoccupied with tricking people into buying something with witty creative instead of working back from the point of need of the customer.

Regarding consistency, I believe this is where the field is wide open. Consistency should go beyond just the brand presence and communications and into CRM. Most organizations have disparate systems that don't connect together or transfer customer data from platform to platform, so opportunities to gain insights, reward customer behavior, or just acknowledge a brand advocate with a smile in brick-and-mortar locations are missed. Lots of potential here for brands that connect all the dots.

Thanks for the comment!

]]> By: Opinion@Large http://www.brandonsutton.com/mobile-engagement/comment-page-1/#comment-71 Opinion@Large Mon, 25 Jan 2010 22:19:34 +0000 http://www.brandonsutton.com/?p=526#comment-71 For me the takeaway from this article is about integrating your customers' experience with your brand across all platforms; site, external communities, and mobile. I think we can all accept that we need to make sure our developments in any (not just mobile) environment needs to put the customers' needs first. But it is also important to think about offering a consistent and easily consolidated presence. For me the takeaway from this article is about integrating your customers' experience with your brand across all platforms; site, external communities, and mobile. I think we can all accept that we need to make sure our developments in any (not just mobile) environment needs to put the customers' needs first. But it is also important to think about offering a consistent and easily consolidated presence.

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