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Target |
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Nibbles and Bits
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By bsutton on |
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Besides being a really cool store, Target is a word that should be posted on a sticky note on top of every marketers computer screen so that it's always top of mind. It surprises me how often I run across promotions that are so broad, or worse yet, totally misdirected that it's almost unfathomable how they could be very effective.
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Help them help themselves |
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Nibbles and Bits
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By bsutton on |
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I was reading an article the other day on the debt that our youth (college students in particular) are growing up with, and it made me think about the fact that youth today expect more out of life than previous generations. They have grown up with a sense of entitlement, and this has translated into huge amounts of debt for the average college student. That got me thinking about how important it is to not only make things easy for customers, but also to provide added value in the experience itself.
More and more, the niceties of a user's experience are now expected, so we must continue to reinvent and reinvest in order to keep our customers coming back. Resting on our laurels is not an option, and customers will move on as soon as something else perceived as better or cooler comes along. Anyone who has doubts should revisit the Friendster and MySpace phenomenon. MySpace built a better mouse trap and blew past the established marke ...
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Your attention, please! |
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Nibbles and Bits
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By bsutton on |
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We all know the story - way back in the day, brands used to spend most of their marketing budgets on traditional advertising. The lucky ones could afford to run radio and TV ads, or national print ads in glossy publications. The 'little guys' chose local newspapers and magazines, and hoped that they were getting someone's attention. And they probably did - back then...
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