Listen.

Listen.

Listening involves more than just the audible sounds or the written words that people use to communicate. True listening means that we not only hear the words, but we understand them. We take the time to think about what they mean to the person on the other end....
Imagine.

Imagine.

Our imagination allows us to come up with creative solutions that can take our strategy in a totally different direction from where we thought we were going when we started. This is where we can have the most impact if we really let our minds open up and run...
Connect.

Connect.

Connecting is the tactical phase of social media engagement where we reach out to key people or even entire communities with our message. We connect with people where they are, not where we think they should be.
Inspire.

Inspire.

It is a rare occurrence to truly inspire people with marketing messages. Inspiration occurs when we strike deep emotional chords with others in such a way that they can't help but share their experience with everyone they know. When this happens through digital media, the results can be staggering....
Latest entries

Being Alive

A week ago, I had one of the most bizarre experiences of my life – I was dead.

Well, not really, but one of my friends thought I was.

I was getting ready for bed and kept hearing incoming email notifications from my laptop, which happened to be open and playing music. It was unusual to get so many emails around midnight, so I went to check and see what was up.

What I saw shocked me.

Brandon Sutton was dead.

Read more…

2011 In Review and Lessons for 2012

2012 is well underway and I wanted to look back with a more thoughtful reflection on 2011, including all the joys and sorrows.

I wrote this (fairly long) post and included some bullet points at the end with key points, but I decided I would share those upfront in case you, dear reader, are in a hurry and just want the cliff notes.  In the event you are intrigued and want to know more, there’s plenty more below.

And by all means, I would like to hear from you on what went well in 2011 and what you are looking to improve in 2012.

Read more…

Breathing in 2012

Now that 2012 is officially underway, I thought it would be good to start the year off with a positive, uplifting message of hope and optimism.

This year is going to be a big year for all of us. And by that, I mean basically everyone alive on the planet. Huge shifts are taking place around the world, and decisions are being made that are going to impact the course of humanity for decades to come.

I was talking to my friend Lisa Arie last week about some of the opportunities for helping others in the coming year. Read more…

How Do You Connect?

2011 is almost over, and it seems like a good time to reflect back on the year and look at some of the ways we have grown increasingly connected to each other and the world we live in.  Interconnectedness is a big topic for me and I look forward to hearing what others think about this.

In 2011, I connected with more people through Twitter than in any other online medium, but I also noticed more engagement here on my blog as well. Interestingly, I felt an overall reduction in engagement on Facebook, despite the fact that it’s such a behemoth in the social world.

Read more…

A Date That Will Live In Infamy

December 7, 1941.

70 years ago today, the US was attacked at Pearl Harbor in what would be described by US President Franklin Delano Roosevelt as ‘a date that will live in infamy.‘  This attack is the event that precipitated the US entry into World War II.

A remarkable thing happened that day and in the years following it – people from the United States and around the world achieved what must have seemed impossible at the time; defeating the Axis powers on 3 continents across two massive oceans.  Nothing on this scale had ever been done before, nor has it since. Read more…